I was performing some repetitive tasks the other day in my marketing job. “Performing” shouldn’t be used in the same sentence with “repetitive tasks”. Correction: I was robotically executing some repetitive tasks. The work involved inserting variables from an excel into several dashboard reports – about fifty reports in total. It was dull. It was daunting.

While I was executing these simple repetitive manual tasks, I found my mind often wandering off. Whenever I realized that, I went back to double check and always found errors. They just slipped by.

Someone has to do this manual work, at least initially, so we can automate the process further down the line. Someone, not something.

We often rely on the technology to automate our work, because in repetitive tasks we almost always end up failing. It’s normal, it’s human.

Then again, technology still cannot “fix” some of the repetitive tasks so straightforwardly. I cannot wait to train Alexa or Bill or whomever its name, our future work assistant, to conduct these kind of tasks.

That is why, time and again, I am a firm believer in AI to enable us to flourish and unlock our human potential – to think more, reflect more and be more self-aware instead.